Case study for an identity I designed at Studio MPLS. ÄMNA is a start-up fashion collection from Minneapolis-based designer Christiana Kippels scheduled to launch Fall 2016. We were tasked with bringing Christiana's creative vision to life through the development of a brand name and an artful, modern brand identity. Paying homage to our region's Scandinavian heritage, the Swedish word ämna means to act with intent or purpose. Each piece reflects these values through artful tailoring, considered materials, and timeless silhouettes.