Designed at Studio MPLS. CD Dan Olson. Mad Lil’s Kitchen is a start-up organic meal preparation and delivery service that will provide healthy and delicious options for individuals and families. Named after the founder's daughters, Madeline and Lillian, we were approached by Mad Lil's for a refined and approachable identity system. We developed a visual brand language inspired by foliage and homegrown produce that will provide consistency and broad appeal across the brand's range of consumer touchpoints.