Tabassum produces fine jewelry and fashionable accessories made from sustainably-sourced natural materials from around the world. Named after the founder's spouse and business partner, Tabassum commissioned our team at Studio MPLS to help build their brand from scratch, activating key positioning and objectives through a high-end yet approachable visual brand language spanning identity, packaging, materiality, and photography style. Photography by Brent Schoepf. Renderings of brand applications by me. CD Dan Olson.