New work at Studio MPLS. CD Dan Olson, designed with Brent Schoepf, and SD Allison Newhouse. Check the studio website in 2017 for the completed project, including a website and packaging for the product line, which will feature customized men's and women's perfumes.
Tenth Muse is a start-up fragrance brand, launching early 2017. Studio MPLS was entrusted with developing a visual brand language for Tenth Muse that reflects the refined, calculated, and spiritual characteristics of their products. We're planning to share a full case study–including packaging, stationery, iconography + illustrations, and website–in tandem with the brand's launch. In the meantime, we're thrilled to offer a first look at some of the recently-completed brand elements.