CD + shoot production: Van Horgen, Andrew Beckman (Superhuman Agency). Writing by Van Horgen. Photography, retouching, art direction, shoot production, brand ID by me. Website redesign is now live; check it out here.
“Grand Jeté has been the destination for dancers of all abilities since its opening in 1983. The new ownership wanted to maintain Grand Jeté’s reputation for customer service and expertise while focusing on making dance more accessible and inclusive for people of all backgrounds.
How can Grand Jeté be welcoming to people who are beginning their dance journeys and relevant to underrepresented communities who typically don’t have access to the performing arts?
Drawing upon influences from other movement industries and artists, we crafted a solution that feels timeless and inviting — reflecting the diversity and vibrancy of future generations of dancers.”