Tabassum produces fine jewelry and fashionable accessories made from sustainably-sourced natural materials from around the world. Named after the founder's spouse and business partner, Tabassum commissioned us to build their brand from scratch, activating key positioning and objectives through a high-end yet approachable visual brand language spanning identity, packaging, materiality, and photography style. Photography by Brent Schoepf. Renderings of brand applications / brand identity design by me. CD: Dan Olson (Studio MPLS).