This case study is a work in progress — just getting into production of materials for Cascade Lodge’s new identity. Fantastic client.
Fika Coffee is located in Lutsen, Minnesota. Redesigned brand identity. More work with Fika to come this year! CD Dan Olson. All designs and photography by me, excepting the bottom three images + project thumbnail, which are by the talented Kimberly Halverson.
The inspiration for The Lake & Stars was to abstract a map of Lake Superior and its surrounding landmarks with an overlaid segment of the universe, blending the Great Lake with a starry sky. The constellations are abstractly depicted as they might appear over the lake in the nighttime, reflecting the vastness and depth of both lake and sky.
Foil details weave together to create layers of depth within the hand-painted lake. The lines connecting the constellations and the parallels are blind debossed; the locations around the lake and the constellations are foil-stamped; the stars are pale matte silver foil; the lake a screen-printed from an original hand-painted piece. Printed on French Midnight Blue 100# in collaboration with Vahalla Studios and McIntosh Embossing.
Purchase here: http://bit.ly/1TTg9pB | Designed for Studio MPLS | CD Dan Olson
I was selected to be a poster designer for Art Crank Minnesota in 2016. Foil stamped at Studio On Fire. Available again for purchase in the 10-Year-Anniversary show on July 8, 2017!
Posters for Parks launched its first-ever show in October 2016, featuring posters inspired by Minneapolis parks created by local artists / designers. 50% of sales were donated to People for Parks. Black and copper two-color screen-print by Eric at Steady Co. I recently created a pin & pin-backer, to be sold later this year. 25% of profits from those sales will go to Mpls parks. Photos by me.
Work in progress for a Yogi based in Minneapolis. Annie practices in her own studio as well as travel practice sessions at multiple breweries and distilleries around the cities. More to come!
Made a photo album via Artifact Uprising out of pictures I took on travels to Palisade Head and Colorado this past year. Looking forward to adding more soon.
Mono may be located in the Midwest, but its attitude is that of cutting-edge ad firms in LA and New York. This project included branding, new website UX/UI, approach to social media, internal, and client-facing assets (keynotes, powerpoints, e-signatures, and more).
Branding for a judo gym in St. Paul. Independent client.
Photography, renderings, and identity / print designs by me. CD Dan Olson.
Boreal is a nonprofit organization that provides community information and local connectivity for residents and visitors of the Cook County region of northern Minnesota. Their team recognized a pressing need to modernize the organization's identity while elevating and expanding their visual language. The resulting identity system conveys a sense of legend and exploration, with a nod to the artisanship that is present in this creative community.
Tabassum produces fine jewelry and fashionable accessories made from sustainably-sourced natural materials from around the world. Named after the founder's spouse and business partner, Tabassum commissioned our team at Studio MPLS to help build their brand from scratch, activating key positioning and objectives through a high-end yet approachable visual brand language spanning identity, packaging, materiality, and photography style. Photography by Brent Schoepf. Renderings of brand applications by me. CD Dan Olson.
I was asked a second year in a row to design the Crafts & Cocktails poster for Tattersall Distilling's annually-hosted art fair. Digitally printed poster + applications for Facebook and Instagram.
A compilation of marks from student work, freelance, and Studio MPLS.
Student work. This project has been featured on Behance's Packaging Design Served and AIGA's Portfolio Feature Gallery. All illustration and photography by me.
We were asked by Quarto Publishing Group USA to create a cover design for Mezcal: The History, Craft & Mixology Behind the World’s Most Ultimate Artisanal Spirit, authored by Emma Janzen. The cover design references traditional ingredients used in the making of Mezcal and features executional details inspired by Oaxacan art. The book is available at Barnes & Noble and Amazon.CD Dan Olson at Studio MPLS. Photography by me.
New work at Studio MPLS. CD Dan Olson, designed with Brent Schoepf, and SD Allison Newhouse. Check the studio website in 2017 for the completed project, including a website and packaging for the product line, which will feature customized men's and women's perfumes.
Tenth Muse is a start-up fragrance brand, launching early 2017. Studio MPLS was entrusted with developing a visual brand language for Tenth Muse that reflects the refined, calculated, and spiritual characteristics of their products. We're planning to share a full case study–including packaging, stationery, iconography + illustrations, and website–in tandem with the brand's launch. In the meantime, we're thrilled to offer a first look at some of the recently-completed brand elements.
Designed at Studio MPLS. CD Dan Olson.
For over 110 years, Minnesota-based Red Wing Shoes has been exporting their meticulously-handcrafted footwear to the world. However, they have not produced footwear specifically tailored to women since the 1920's. That all changed in 2016 with the launch of the Women's Heritage Collection. We worked closely with the Red Wing brand team and Kate Arends of Wit & Delight to define and activate the collection’s visual and verbal positioning, culminating in a lookbook and catalog for the global launch of the product line.
Illustration and type-setting for a private client's 2017 album.
Wedding invites for various clients
We had the privilege of designing this year’s branding for AIGA Minnesota’s Portfolio 1-On-1® event, taking place today and tomorrow at the Minneapolis Convention Center. Portfolio 1-On-1® offers design students a unique opportunity to have their portfolios reviewed by professionals in the design industry. Designed at Studio MPLS. Photography & design elements by me. CD Dan Olson. Collaboration with Dan Olson to design the C mark for the identity.
Case study for an identity I designed at Studio MPLS. ÄMNA is a start-up fashion collection from Minneapolis-based designer Christiana Kippels scheduled to launch Fall 2016. We were tasked with bringing Christiana's creative vision to life through the development of a brand name and an artful, modern brand identity. Paying homage to our region's Scandinavian heritage, the Swedish word ämna means to act with intent or purpose. Each piece reflects these values through artful tailoring, considered materials, and timeless silhouettes.
Boreal asked us to design a self-sealing holiday campaign mailer to reach current and prospective donors. We provided them with a solution that was not only cost-effective but applicable to web banners and social media platforms; the illustration as seen on the front of the mailer is modular and flexible in its design to accommodate multiple dimensions.
Designed at Studio MPLS. CD Dan Olson.
Designed for a client's digital book that will be part of a virtual travel app.
Packaging (re)design. Designed with Studio MPLS for Crown Maple. CD Dan Olson. Sr Designers Ross Bruggink and Allison Newhouse.
Photo by Brent Schoepf.
Blog post with more info here!
Designed at Studio MPLS. CD Dan Olson. Mad Lil’s Kitchen is a start-up organic meal preparation and delivery service that will provide healthy and delicious options for individuals and families. Named after the founder's daughters, Madeline and Lillian, we were approached by Mad Lil's for a refined and approachable identity system. We developed a visual brand language inspired by foliage and homegrown produce that will provide consistency and broad appeal across the brand's range of consumer touchpoints.
An ongoing compilation of spot illustration for various applications. Includes self-initiated work and client / studio work.
For more spot illustration, visit my Dribbble.
The objective of this campaign was to honor an old Saint Paul staple in good humor and great Minnesotan-heritage character. The concept appeals to audiences of all ages and demographics, and the playful copywriting invites a sense of adventure and good times had by the tavern/cafe's loyal patrons. Long Live Paul, Blue and The Original Coney Island, Saint Paul.
See process PDF on Process page for an in-depth look at this piece.
This was a passion project / a study of form and mixed media. Did this prior to design school, but it has carried through to several different projects inspired by these explorations.